The Experience

Here’s why you should attend CMI:

 
 

Mongers

Bump elbows with your current and future coworkers and cheese idols! Re-kindle your inspiration for selling and service! This is THE event for casual networking in NYC surrounding the Fancy Food Show. If you’re considering advancing your career in food, or wondering how to stay involved in cheese, COME TO CMI. Watch. Learn. Compete. You belong here!

Compete

Makers

Hear the voice of the people in real time! Get special insight on product perception, ground-level selling, what’s working in retail, and how to best speak the language of our current generation of sellers.

Hosts

Food Lovers

Taste new products, interact with makers and sellers of your current and new favorites, and soak-in the energy of the most fun and inspired community in specialty food!

The Food

Media

CHEESE PULLS. SEXY CHEESE. FUNKY STUFF. RAD BITES. QUIRKY CHARACTERS. Get your social squad here, stat!

Media Inquiries

The 10 Preliminary Challenges are scored, and the 6 Finalists who will publicly compete are announced to the audience at the start of the event.

 

The Finals

 

The Finals consist of 5 events held on-stage for the public.

 
 

Challenge 11: Mic Control

Contestants have 60 seconds to introduce themselves.

Challenge 12: Trivia

Contestants answer 6 questions on stage, using a marker board to record responses before simultaneously revealing to the audience for scoring. 

Challenge 13: Pair It

Contestants have 1 minute to detail their ideal pairing for a select Goose Island beer.

Challenge 14: Cut It

Contestants have 1 minute to produce as many perfect .25lb as possible. Points are only awarded for perfect cuts.

Challenge 15: Wrap It

Contestants have 1 minute to wrap a selection of 5 assorted small-format cheeses in Formaticum Cheese Paper. 

Final Scores are tabulated, the winner is announced, and the party concludes an hour later.